MARKETING IN THE ERA OF COVID-19

Who would have ever predicted what has happened in 2020? In all our Marketing projections, business planning, event planning etc, not once did anyone ever factor in the possibility of a global pandemic! It has knocked us for six to say the least, caused upheaval to our lives that we never thought possible, and somewhere along the way, it has made us appreciate and value the smaller things in life. We have all been in the same boat, all restricted to our homes, juggling work with kids, life with work, some days revelling in the calmness and other days losing the will to live! As a nation, we knew we would get through it somehow but it has been a tough ride. Some lost their loved ones, some lost their livelihoods and some struggled with the unknown as we took each day at a time without any definite answers.

Now we are finally seeing light at the end of the tunnel, or so we hope, and with that comes the grand return to some kind of normality. Shops are starting to open, we are allowed to mingle in small groups and life suddenly feels more like living! In some cases, and I know I am guilty, the return to work is somewhat of a shock to the system after months of baby talk to the two year old and relaxing country walks! However, needs must and we all have to jump on the bandwagon. With that in mind, I am sure that a lot of individuals and businesses are struggling to adapt to their new norm.

Now more than ever, Marketing is key. It is imperative that companies portray the right message to their customers, make them feel safe and ensure they know exactly how they can access your business and services when you re-open. There are a few things that are important to consider right now:

1. Who is your customer? Bear in mind that older customers especially, will still feel very vulnerable and are only likely to interact with businesses they have confidence in. Therefore, it is important that the steps you have taken to adhere to the covid guidelines are correctly communicated to them. A step by step approach may be best, detailing the entire customer journey from entry to completion of sale within your business. Also, make them aware of other options, e.g. can they buy online or take advantage of a home delivery option? Can they book an appointment? Have your hours changed?.
2. Ensure all of your staff are up to date with all requirements and regulations so that they do not undermine your brand or look unprofessional at any time.
3. Update all social media and your website with all your re-opening details. Email your mailing list if you have one.
4. Why not ask for feedback from your customers as to their individual concerns just in case you missed something! There is nothing better than impartial feedback from the outside in!

At Ignite Design we specialise in helping businesses portray their message and their brand. We love writing content, brand development and communication! If we can help you return to your new normal, contact us today on 0879360358!