One of our recent projects was to design a brand and co-ordinating marketing materials for The Health Hub, Swinford, Co. Mayo, a new health and fitness facility, opened recently in our neighbouring town of Swinford, located only a few miles from Foxford in County Mayo. This was an exciting logo design and branding project and the brief was to design a logo which was very simple but effective with clean typography and fine lines.
As always, we met with the client to discuss options and get a feel for what was required and what type of design they liked. We then began to work on concepts for the logo and brand design. The resulting logo was symbolic both of the fitness industry and also of the name, The Health Hub as we used two different size ‘H’s to create an emblem of a dumbell. We then decided on the colours of black and pantone blue 299 which gave a little colour but also resulted in a strong and striking image. The client was very happy with the result.
Following on from the brand design, we then created flyer designs for timetables, posters and pullup banners to co-ordinate with the logo design. At start up stage especially, it is so important to adhere to your brand values and core colours for both consistency and recognition. People often go by first impressions and if your logo design is not in line with your other marketing materials, it will result in discrepancies in the overall look and will cause loss of recognition and a less than impressive brand reputation.
If you feel we can help you to develop your brand, why not call us today on 0879360358 to discuss your requirements!