Once of our most recent projects was for local company Ultrapure Laboratories, based in Foxford, County Mayo. Ultrapure Laboratories specialise in Skincare products targeted specifically to the Pharmacy industry, with most of their products being pharmacy exclusive and available in many pharmacies throughout Mayo and the rest of Ireland. We are privileged to have worked with Ultrapure since 2012 and consider them one of our most loyal clients in Mayo. We have worked with them on many projects including their complete logo re-design and brand re-development in recent years along with various packaging and promotional briefs. Therefore, when they decided to develop their new Ultrapure Sensitive range, targeted specifically at customers with sensitive skin, prone to eczema and psoriasis, they approached us to help design their new packaging and logo design for the range.
We began with the logo design which we kept as a simple departure from their master brand, ensuring the new logo design was easily linked to the master and instantly recognisable. From there we started with one product, the Ultrapure Sensitive Face Cream, and we developed concepts based on the design brief given. In keeping with the essence of Ultrapure, we again kept the design simple but tried out many colours and font styles before settling on the final concept. In conjunction with our design proofs, Ultrapure ran an extensive market research campaign, in order to determine what packaging solutions best suited their target audience. With over 10 design options on colour and fonts, including blue, aqua and various shades of green, the results of the market research campaign were conclusive in choosing the final green colour for the packaging design.
From there, we developed all the packaging for the other products with simple transitions to different box shapes and sizes along with labels for all products. The resulting range has received great feedback both from the client and their pharmacy customers and is proving successful across all platforms. In addition to the main product range, we have also recently designed complimentary promotional materials and POS signs for in-store promotions, all of which keep the basic essence of the brand and link closely to the original master brand.
We were delighted to be part of this project and look forward to working with Ultrapure on many more projects in the future.
If you have a packaging project you think we can help you with call us today on 0879360358 or email firstname.lastname@example.org
Ultrapure Sensitive Range